At this stage, we will learn how your competitors are behaving in the digital world by reviewing both local and international competitors. We will then analyze the purpose for which we are building a website, the reasoning behind it, and the objectives set for it. We will discuss what the menus should include, which pages are to be created, and they should be placed, as well as the content that should be implemented – pictures, articles, graphs and so on. Without a properly defined foundations, obstacles will appear along the way.
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